Logo Design & Variants
The Singin’ in the Rain advertising campaign served to inform and excite the community and encourage ticket sales and attendance for Trollwood Performing Arts School’s 2023 summer mainstage musical production of Signin’ in the Rain.
Poster
Role
I served as the principal creative on this multi-faceted promotional campaign and completed the following tasks:
- Gathered and compiled show information
- Wrote, edited, and proofed copy
- Brainstormed the concept through conversations with the show’s Artistic Director
- Directed and executed the creation of all marketing materials including posters, brochures, flyers, t-shirts, playbills, sales booklets, websites, social media posts, and traditional print and digital advertising
- Production of illustrations, logos, layout, typesetting, fonts & colors that made up the visual identity of the campaign
- Incorporated required legalese from the show’s licensing agreement
- Coordinated printing, distribution, and placement of final materials and advertisements
Show Shirts
Digital Billboard
Theme
A Hollywood twist on the traditional story, pumping up the excitement and extravagance.
Audience
- The general public of Fargo, Moorhead, West Fargo, Dilworth, and surrounding areas
- Student participant families, parents, guardians, siblings, grandparents, extended relations
- Show production team
Budget
Approximately $5000 budget for printing, advertising, and media placements.
Evaluation and Effectiveness
All materials were well received, evoked the show’s mood, and sold over 10,000 tickets grossing around $250,000.
Production Staff Recruiting Poster
Flyer
Playbill