Audience:
The Light Up Your Summer! Trollwood Performing Arts School brochure served as the flagship recruiting tool, designed to captivate prospective students with an engaging overview of the program’s 2025 summer offerings. Its target audience was prospective K-12 students and their families around the Fargo, Moorhead, West Fargo, Dilworth, and surrounding areas.
Objective:
The brochure served to inform and excite the community of the summer performing arts educational opportunities at Trollwood Performing Arts School and invite student enrollment.
Theme:
The theme, Light Up Your Summer, borrowed language from the theater arts and encouraged students to grow artistically throughout the summer by taking advantage of Trollwood’s unique, educational opportunities.
Evaluation:
The budget was approximately $1,600 for printing 7,500 brochures. Design, layout, and distribution was all handled in-house. The brochure was well received, and our 2025 programming had 896 student enrollments, nearly an 11% increase from the previous year.